1. Keep your site structured
Having a structured site makes it easy to decipher the content that you are trying to display.
2. Focus on what’s important
Having a relevant content and clear call-to-action will help your make the decisions you want them to.
3. Stay on brand
Assuming you have your brand defined by a Designer, apply your business’ style to your site. Stay on-brand with colors, fonts, logos, copy tone etc. and your site will look cohesive and visually appealing.
4. Simplistic
Making your site simplistic can keep the aesthetic looking timeless, helping you to avoid rework in the coming years.
5. Invest in good copy
Keep your copy short, sweet, and to the point. If you find it difficult to write copy that is to the point and grabs attention, it would behoove you to hire someone.
6. Make your site easily scannable
Viewers usually spend 5 minutes or less trying to figure out what your website is about and what it has to offer. Provide your reader the right information and make the page easy to scan (#1 on our list).
7. Minimize image overload
Having too many images can bog down the load time of your site. Keep your copy formatted as text rather than images of text.
8. Optimize load time
Many visitors can be impatient. Your page should load within 1-2 seconds. To do this avoid usage of large images (> 1mb), compressing stylesheets, and hosting any script files.
9. Mobile responsive
Many visitors are viewing sites with their mobile devices. Ensure that your site is optimized for mobile as well as desktop
10. Easily Navigable
Make your navigation easy to spot and easy to use.