held annually in Louisville, Colorado.
The festival hosts vendors from local small-batch brewers to large business craft beers. The logo features a frothy beer with a mountain scene landscape that resembles the foothills of Louisville, which is next to Boulder, Colorado. I wanted to create a bright, eye-catching logo with a friendly and fun appearance. The type is symbiotic with the overall aesthetic of the logo. Some of the collateral concepts include: take-home mug, shirt, tote, and 21+ wristband.