Ridiculous Expositions, a 18+ card game, consists of cards that display mondegreens (small words that, when put together, make a word or phrase) that reveal a particular dirty phrase. Gray Matters Games needed an identity and brand created for the game, including outer and inner box designs, card design, instruction art, and KickStarter art. The logo features clean lines and an icon that has two contrasting speech bubbles with symbols that represent dirty words. The packaging artwork is bright, colorful, and somewhat creepy, peppered with the game’s perverted swinger, “Ace Winger.” Brand elements are consistently used throughout the designs, keeping a cohesive look between all components.
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